A fashion led, contemporary lifestyle concept, with a unique illustrative style. This strong brand identity is chic and sophisticated, reflecting the qualities of today’s girl about town.

Based on eight very different, but equally stylish and fashion conscious girls with an international appeal, Girl du Jour offers all the essential elements for a distinctive licensing opportunity

• Stunning lifestyle brand from talented fashion illustrator, Sam Wilson

• Contemporary designs identifying today’s ‘girl about town’

• Stylish girls with individual looks, names and distinctive personalities

• Strong brand identity: ‘handbag’ icon and Girl du Jour ‘handwriting’

• Target audience: fashion conscious wanabees

• Environments and storyline opportunities available

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