Created by established greeting card industry artists Emma Lake and Adam Pescott.

The aim of the Lickle Ted design project was twofold. Not only was there the desire to create a cute and instantly lovable character, who would capture the imagination and heart of its target audience, it was also essential for Lickle Ted to have a powerful, dynamic identity that would set him apart from the myriad of “cute bears” currently popular in the industry.

Lickle Ted has been designed as a gift product rather than toy, and is aimed predominantly at the female teen and adult market.

With this more mature target audience in mind the design concepts - images, colours, logos, labels, packaging, fonts and messaging – integrate to produce a subtle, stylish and elegant sophistication.

Central to the strength and originality of the Lickle Ted concept is the messaging that will accompany the product. An extensive catalogue of Lickle Ted captions has been developed to capture every mood and occasion. Each product will carry a particular message, making the gift specific to the recipient and so that lickle bit more special!

The Artists have worked hard to put together a range of truly heart-warming images and messages suitable for a wide range of products.  New artwork is being added to the art bank regularily and a new colour palette was introduced in autumn 2005 to bring the images alive.