A baby bear is born…
Inspired by the original Lickle Ted designs by established industry artists Adam Pescott and Emma Lake, My First Lickle Ted was created especially for the baby / nursery market.

Launched at Brand Licensing in 2005, My First Lickle Ted is already proving to be a showstopper and whilst My First Lickle Ted and Lickle Ted work independently of each other, current licensees are recognising that there are benefits to working with both concepts. Pastel colour palettes, themes and captions have already been created to blend with nursery surrounding, enhancing the natural appeal of the beautiful, heart melting character. Since its launch, numerous first class licensees have identified the potential of this character.

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